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Adaptive site - is a web-resource, the design of web-pages of which ensures the correct display of the site on various devices connected to the Internet. Adaptive web-site design allows them to dynamically adjust to the specified browser window sizes. For the first time, the concept of responsive web-design was introduced in May 2010 by designer-designer Ethan Marcott.

Web development is the creation of a website or web application. Web development consists of web design processes, page layout, programming for the web on the client and server side, as well as configuring the web server. The founder of web-development, as well as the creator of the world's first web-site (August 6, 1991) is the British inventor and scientist Sir Timothy John Berners-Lee.

Search engine optimization (SEO) - is a measure aimed at internal and external optimization necessary to enhance the position of a web site in the results of issuing search engines for certain user requests, in order to increase network traffic (for information resources) and attract potential customers (for commercial resources ) and also the subsequent monetization of the received traffic.

Site support or administration is one of the most important factors for effective business development and providing leading positions in the issuance of search engines.

Distribution - is a means of mass communication, as well as group communication and distribution of advertising. Newsletter is a kind of internet marketing. Automated sms or email distribution of messages to a group of recipients is an effective tool for promoting goods and services.

Marketing in social networks (SMM) - is a process that allows users to attract the attention of Internet users through social networks. In this case, social networks act as channels for promoting all kinds of goods, services, as well as solving various business problems.

SEO-copywriting - is the creation or editing of texts for web-sites, which are most convenient for the perception of the Internet by users and search robots. In the texts must be present keywords that contribute to the increase of the entire site in the search engines for certain targeted key queries.

Contextual advertising - is a kind of Internet advertising in which an advertisement is displayed in accordance with the contextual content of the Internet page. The creation of contextual advertising dates back to 1997.

Web-design - is a branch of web development and a kind of design concept. The main task of web-design is to design user web-interfaces for sites and applications.